Eclectic mix of trendy retail and office tenants carving new niche for Downtown Phoenix landmark building

April 27, 2015
downtown phoenix monroe

A wave of hip businesses have taken up residence at the mixed-use 111 W. Monroe building since the mid-century modern property started undergoing a massive restoration and renovation project last fall. A wine shop, a music store, a  vintage, couture clothing boutique and a tech company are the latest to join the eclectic tenant mix which already includes Uber’s Arizona headquarters, D.J. Fernandes’ latest outpost ‘Mornin’ Moonshine’ and a vibrant network of tech, creative design and architecture firms. This Summer, Hidden Track Bottle Shop, Esoteric Audio, Black Cat Vintage and Inspire Data Solutions will bring new offerings to Downtown Phoenix, enhancing the neighborhood’s food, beverage and retail amenities while also growing the tech and entrepreneurial hub that’s rapidly taking shape.

“As our business grows, our client base has expanded from the Scottsdale area to all over the Greater Phoenix Metro so moving to downtown Phoenix was a natural progression”

“While we are excited to be launching a new store we are even more pleased to be part of the revitalization of downtown Phoenix,” said Andrew Papanikolas, Founder of Esoteric Audio. “With the continued redevelopment of the downtown core and the influx of new residents and businesses, we see a tremendous opportunity and are proud to be one of the first high-end boutique retailers to establish in the area since the 1960s,” he said.

“As our business grows, our client base has expanded from the Scottsdale area to all over the Greater Phoenix Metro so moving to downtown Phoenix was a natural progression,” says Santos Garcia, President + Founder at Inspire Data Solutions . “The 111 W. Monroe Building fit our requirements for an energetic, modern, entrepreneurial community. The old school, historical feel and great value made it a perfect place to nurture our growth.  Being in the same building with companies like Uber and Cannon Design just enhance the appeal and make it an even more exciting transition.”

Like Esoteric Audio, both Hidden Track and Black Cat Vintage were attracted to the building for its unmatched location, distinctive design and thoughtful renovations to the exterior ground floor, interior lobby, landscaping, signage and valet parking garage. Several of the tenants of 111 W. Monroe have opted to relocate or headquarter their businesses in Downtown Phoenix after observing the recent growth and development of the area and the significant resources and support offered by the City of Phoenix and various local organizations designed to help downtown businesses prosper.

“We have focused our efforts on bringing together a mix of local and national tenants that share a passion for revitalizing Phoenix’ urban core,” said Tim O’Neil, an owner of the Monroe building. “The building restoration is designed to raise the bar for architecturally-significant properties in the Central Corridor, offering a destination that includes both institutional grade facilities and a local, boutique experience. We are thrilled with the businesses who have decided to plant their roots here,” he said.

111. W Monroe’s latest marquee tenant additions include:

Bottle Track Wine Shop Hidden Track Bottle Shop was inspired by numerous encounters with friends and strangers over a glass of wine, and conversations that asked “Where did you find this wine?” or “Where can I get this bottle?” The owners’ combined 20 years of wine industry experience brings simple lessons to sharing a carefully selected reserve at comfortable price points with patrons: wine is beautiful, it is simple, it is historic, and it is an agricultural product that should be enjoyed to the fullest. Just as important, price does not determine quality. Your pallet will tell you what it likes – if you don’t like it, don’t drink it!

Esoteric Audio has brought the benefits of high-quality music reproduction to Phoenix’s audiophiles for over 30 years and the opening of its new location in downtown Phoenix will allow the company to bring this universal art form to a broader audience. With product offerings from headphones to hand-crafted components from the world’s most exclusive manufacturers, Esoteric Audio will put a transcendent musical experience within reach of all lifestyles and do so in an incomparable retail setting.

Black Cat Vintage is an archival collection of vintage clothing, shoes and accessories sold exclusively online and by private appointment. Founded in 2005, the collection is curated, restored and presented by vintage collector and fashion historian Claudine Villardito, and has been featured in museum exhibits and fashion publications from Los Angeles to Tokyo. Black Cat Vintage is a resource for original vintage pieces from such designers as Christian Dior, Jacques Fath, Elsa Schiaparelli, Oscar de la Renta and Chanel as well as mint-condition vintage daywear, furs, hats and accessories from the 1920s to the 1990s.  Owner Claudine Villardito draws on her encyclopedic knowledge of fashion history to restore each piece to original condition using period techniques and vintage materials, and then places them in museums, designer archives and private collections worldwide.

Inspire Data Solutions is one of the Top Cloud Consulting Companies in the United States and one of Microsoft’s Top Office 365 Consultants and Advisors and provides top notch SharePoint Consulting. The company utilizes cutting edge technology to design, build and implement complete solutions such as SharePoint Solutions, custom Intranets, Websites, Office 365 and more. The company’s advanced solutions, systems and processes insure complete effective communication and collaboration across all platforms for client organizations.

Uber, a $40 billion company recently opened their Arizona operations headquarters in the building. A social juggernaut, Uber has become a household name by delivering on-demand car service at the touch of a button. The company demonstrated monstrous growth in 2014 and is constantly offering new employment opportunities in Arizona that continue to have a positive impact on the local economy.

Cannon Design, an international design firm, offers a range of services from architecture and engineering, to product design, graphics and interior design. With an award-winning creative work culture, the company utilizes the most advanced virtual technologies to fully integrate Cannon designers from all of their offices into a single unified firm without walls.

Mornin’ Moonshine is a boutique “grab and go” coffee concept created by DJ Fernandes, a local architect and restaurateur whose other projects include hotspots Vovomeena and Tuck Shop.  As one of the pioneers of small batch and cold brew coffee in Phoenix, Mornin’ Moonshine is now open and fueling Downtown Phoenix with specialty craft java daily.

“Our search for the right space to create our vision landed us at 111 W Monroe, which was built in the 1960s, the same decade The Beatles introduced the world to the first “hidden track” on an album,” said Craig Dzaidowicz, founder of Hidden Track Wine Shop . “This bit of nostalgia, the location of the shop within the lobby, and the revitalization of the building were a perfect match in creating Hidden Track Bottle Shop,” he said.

Bottle Track Wine Shop, Esoteric Audio, Black Cat Vintage and Inspire Data Solutions are expected to open later this spring.

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