Over the years Phoenix has transformed into a food lover’s destination. Breaking the norm of typical restaurant chains and fast food joints, the Valley is breathing new life into its once bleak culinary world.
Joanie Simon is raising awareness for local eateries. A Phoenix resident and general manager of Copperstate Restaurant Technologies, Joanie Simon is acquainted with the culinary talent.
Simon, an ambitious entrepreneur, showcases the personalities behind the curtains. Her passion, and belief in the industry is the foundation for her radio show Restaurant Live Arizona. The weekly one-hour episodes cover noteworthy kitchens of some of the best spots to grub in the Grand Canyon State.
“Restaurant personalities really lend themselves to telling stories, so I thought, ‘lets create an opportunity to connecting the dining public to these people,’” Simon says.
In an age where diners expect exceptional service and a quality meal, the human element is often eliminated.
Through hyper-local media, she highlights beyond the boundaries of mere eating and drinking. Her mission is to connect people with the masterminds behind dazzling dining destinations.
Phoenix is home to hundreds of locally owned eateries that don’t always get the attention they deserve—Simon strives to shift the spotlight in their direction.
“For local independent owners its crazy hours, hot kitchens but an environment that is really fascinating,” Simon explains. “Restaurant Live Arizona helps people understand when they are dining out, who the people are behind the scenes.”
Though chains play a significant role in the Valley, the locally owned cafe and artisan-owned specialty shop is what makes the area a true oasis in the desert. Her goal is to help locals uncover the unknown gems and celebrate the food in Phoenix’s own backyard.
Restaurant Live AZ airs every Thursday from 4 p.m. to 5 p.m. To catch previous episodes visit restaurantliveaz.com