business local spotlight

Rethinking the Vending Machine

December 10, 2013
automated food and beverage of phoenix

While enduring a long, difficult work day a break time snack can be the difference between the distracting feeling of hunger and the boost of energy needed to persevere. The traditional snack cookies and crackers offered in most vending machines can be tasty but what if a healthy, locally sourced option was available? A local company called Automated Food and Beverage led by Steve Orlando is striving to bring a new concept called micro-markets to workplace employees in Phoenix.

Automated Food and Beverage caters to office spaces that have more than 75 employees on average and provide them with improved health and wellness in the workplace. Steve says, “the micro-market program really launched us in a new direction and with the insight and help of local mentors from SCORE of Greater Phoenix, and other resources, we’re growing our business like we never imagined. We’ve found that companies valley-wide enjoy the micro-market concept because it really compliments their corporate health and wellness initiatives.”

They worked with a variety of in- dustry partners to develop the parts and pieces of the micro-market and the technology, which is “the brain behind the kiosk.” Steve and his team also worked with Luci’s Healthy Marketplace consulting on better food choices and The Southwest College of Naturopathic Medicine for the education behind those choices. The students and faculty have helped develop a “better for you” menu for their vending machines.


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