Food local spotlight

Rise & Shine, Phoenix – Snooze, an A.M. Eatery Set To Perk Up The Town

October 25, 2013
snooze breakfast phoenix

Colorado-based cult-favorite breakfast & brunch hotspot is hatching a stylish Phoenix sibling on the Camelback Corridor.

Hey Phoenix, who’s hungry for a choose-you-own flight of fluffy pancakes, or hankering for house-made breakfast pot pie smothered in rosemary sausage gravy? Anyone out there craving eggs benedict topped with spicy barbacoa beef and decadent cream cheese hollandaise sauce, or shaved Niman Ranch ham, slow roasted pork and Dijon hollandaise? And who wouldn’t want to wash it all down with a lovely latte, a local craft beer or even a magnifique MMM MMM Mimosa (Snooze Sparkling, Odwalla OJ and Pama Pomegranate Liquor) – all served inside a bright, stylish yet comfy-cozy atmosphere?

You can stop daydreaming because Snooze (2045 E. Camelback Rd., #A17) has heard your stomach rumbling all the way up in Denver, and is opening its first Arizona location on Monday, November, 25. Who’s got a case of the Mondays now? Tucked inside the revamped Town & Country shopping center, Snooze has built a diehard following across Colorado, San Diego, and now Phoenix thanks to it’s from-scratch, chef-crafted take on traditional breakfast and brunch favorites, served all day long. Plus, each location features Snooze’s signature bold, colorful atmosphere and retro-futuristic décor, best described as The Jetsons meets Happy Days. Here, guest can settle in at one of Snooze’s famed ‘tilt-a-wheel’ circular booths, or step through the series of rollaway garage doors and unwind on the expansive, tree-shaded patio running extending from the façade down the entire length of the restaurant. And as always, Snooze will offer free coffee and games of cornhole to anyone waiting for a table.

Founded by Jon Schlegel, aka The Host, who runs Snooze along with his brother (Consigliere/CFO) Adam Schlegel, the Snooze concept was built on a commitment to sustainability, from incorporating as much locally grown food as possible to recycling and composting more than 90% of all our waste from every store. But it was actually the third member of the team, (CEO/Old Major) Dave Birzon, a longtime Valley resident, who helped bring Snooze to Phoenix. “David really brought to light what an incredible, artsy, independent and culinary-driven city Phoenix is,” Adam Schlegel says. “Innovative mixologists, artisan bakeries, farm-to-table restaurants, light rail transportation, and young, tight-knit communities committed to building their neighborhood – it felt fun, familiar, and like home.”  Snooze also heavily integrates with charities, giving back 1% of sales annually and plans to partner with charities such as Not My Kid and St. Mary’s Food Bank, the oldest food bank in the world.

Snooze will be open daily from 6:30am – 2:30pm, serving breakfast all day and brunch all the time, as well as offering a full coffee and cocktail bar. For more information, call 480-725-8000 or visit

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