The Counter Custom Built Burgers Opens in Phoenix

June 9, 2015

The Counter Custom Built Burgers, the premium build-your-own-burger restaurant, recently opened its first Arizona location in Phoenix. The new 3,000 square foot restaurant is located in the heart of downtown Phoenix at 50 North Central Avenue, on the corner of Adams & Central.

With a spacious and modern design, The Counter® seats 112 inside and 110 outside. Their comfortable patio is centered around two, 16 foot fire pits.

This 21st century twist on the classic burger joint offers the highest quality ingredients and over a million possible burger combinations for a unique dining experience every time. The Counter® also serves a wide selection of pre-designed expert burger builds and burger salad bowls, flavorful side dishes, and a full service bar featuring specialty cocktails, craft beer, wine cocktails and adult spiked milkshakes.

The Counter® prides itself on sourcing local and sustainable ingredients as much as possible, featuring six different ‘burger’ proteins, 16 imported and domestic cheeses, 26 unique sauces and 45 delicious toppings on a choice of seven artisan baked buns.

“We are proud to bring this exciting concept to Phoenix,” said John Lutz, chief operating officer of the Arizona franchise developer and longtime resident of Arizona. “This is the first of several locations planned for Phoenix and we can’t wait to bring The Counter® to other areas of the Valley.”

For corporate meetings, social gatherings and everything in between, let The Counter® come to you! Enjoy a custom catering experience with all the fixings to build your own burger wherever you are.

The Counter® is the perfect dining destination for everyone—from the pickiest eaters to the most adventurous. It is the place to get together and enjoy a burger that you can call your own.

For more information about The Counter®, please visit and follow them at, and   


About The Counter®

Founded in 2003, The Counter® with a mission and goal to challenge the way people think about burgers. The California based brand has grown both domestically and internationally and offers a fresh, unconventional approach to creating the ultimate burger, offering a checklist-style clipboard menu that lists over a million possible burger combinations.

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